Choosing the best website MVP feature to get reliable results is difficult. Especially since there are many features that can be beneficial to your objectives. However, the goal of a website MVP is to speed up the process of growth and deployment. So taking your time and utilising all features could prove counterproductive.
So how does one choose the best startup MVP strategy for their website? That’s what we are here to discuss today. Learn all about the different features that are crucial to have on your website and ones that are simply nice to have.
Once you have an understanding of which ones to prioritise for your startup website, the next step is a simple application. But before we begin with all these interesting features, why don’t we discuss what a website MVP is?
What is a Website MVP?
A minimum viable product, also known as an MVP, refers to a specific product that has the basic features that can attract users and validate its potential during its growing stages. Softwares are usually the type of product that utilises the MVP method. Successfully following the MVP method can mimic the success of Facebook, Airbnb, and Uber.
This is because of its ability to utilise feedback from its early adopters and change the functions to cater to their target market which enhances the agile methodology in business growth.
However, it’s also possible to use this method for web development. Website MVP features a deployable website that caters to the basic functionality and purpose it was developed for. Users who interact with a website MVP can take advantage of its core features and sustain the web’s growth and improvement.
Understanding Key Features
There are a total of eight key features you would need for your website MVP. These features are the basics of what you need to analyse and grow your website to its full potential. Keep in mind that these are must-have key features that cannot be left out on your website.
User Feedback and Behaviour Tools
Your priority when working with a website MVP is to gather all data from your early users. Feedback, behaviour analysis, and information about their interaction must be acquired to analyse which parts of your website they like the most and which part seems to be unattractive in their eyes.
The whole point of creating this website MVP feature is for your business’s agile growth. Once you receive all the data and have had it analysed, you will learn which parts of your website need improvement and which ones are doing exceptionally well. By doing so, the growth of your website increases faster with the enhancements you make with your updates.
A/B Tools
A/B variant tools are also essential website features. Examples of these tools can range from posting similar information in different designs, functions, and versions. There are two types of A/B testing tools: qualitative and quantitative.
Qualitative A/B testing tools analyse your website’s visitors and their behaviour. What did they seem most engaged with? Or, what was purchased the most? Maybe, what was purchased the least? How many subscribed or signed up on your website?
Meanwhile, quantitative A/B testing tools give you a better view of which versions are preferred and which variant of your website the most. It also includes how many of your users became customers because of this web page variant and how many call-to-action buttons like “sign up” or “learn more” were clicked.
Page Building Tools
Page-building tools are also a necessary website MVP feature. You will still need a page-building tool to designate all the information, functions, and purposes of your website and a place to set your analysis tools.
Simple navigation and user-friendly functions are an important part of growing your website MVP. To do this it may require some heavy lifting on full-stack developers, front-end developers, or back-end developers. However, as a website MVP, it’s better to utilise page building tools such as WordPress, Wix, and HubSpot.
Basic Content
Basic content is also required. MVP websites need to have the minimal interactive elements needed to serve the initial purpose of your brand. Alongside its initial function, you should also have components like information about the application, contact information for inquiries, blog posts, testimonials, and case studies regarding the application.
Ensure that the information on your website is accurate and marketable and that its navigation and functions are user-friendly.
Login/Authentication
Speaking of functions, a website MVP feature that you cannot forget is the login function. Securing a login or authentication feature allows users to save through their interactions within your website.
Not only can you analyse their behaviour and responses through their activities on your site, but they can also keep anything they added to the cart, their interests, and save their actions without difficulty.
Checkout
Checkouts are an important part of a website. Monetisation is a requirement for continuous changes and updates. You can’t very well upgrade your features without receiving money that you’ve generated from your website after all.
Furthermore, without checkouts, your users won’t be able to purchase your products to begin with. Fast conversion rates are the goal and generating revenue with an optimised and seamless checkout flow will increase the purchases you receive.
Understanding Nice-to-Have Features
What about going the extra mile in MVP development? While it isn’t as necessary as the must-have website MVP features, it doesn’t hurt to try and have a few beneficial features from the get-go.
Aesthetic Design
While unnecessary for a website MVP, an aesthetically pleasing design can entice the eyes of potential users and customers. This can further your engagement with your target audience and gain more attention. However, it is also time-consuming and unnecessary for the first steps of your brand.
Social Media Integration
Another beneficial but unnecessary function of your website is social media integration. Websites can provide links to their social media platforms to learn more about their upcoming events and campaigns.
Social integration also makes logins easier, allowing users to log in using Google accounts, Facebook accounts, and more.
This can increase your website’s target reach and visibility, creating more potential user feedback and chances for improvement. However, taking the time to maintain and prepare API integration is too complex for a website MVP. It is best reserved for future growth.
Highly-customisable User Flows
Another website MVP feature to consider is user flow customisation. To make the customer experience more valuable, you can create smoother user flows by personalising their experience while utilising your website if possible.
Recommending them potential products they may be interested in or notifying them of their interests is a great way to maintain their engagement and feedback. However, this can be time-consuming, complex, and requires specific coding. It is much better to wait for further progress before customising your user flows.
How to Prioritise Features
Now that you know what to add to your startup checklist, it becomes a lot easier to divide and conquer. There are a few things to consider aside from the lists we provided depending on the nature of your product or service.
Think about your budget expenses when prioritising features. By budgeting your costs, you can find out if you have more room for nice to add website features or not. Furthermore, reviewing the essentials you have placed might allow you more room to save capital.
Most importantly you must always keep your website’s purpose in your mind. What is your website’s goal and interest? What is it hoping to provide and create? Finally, what are the functions required to serve such a purpose? Prioritise these features to fully optimise your website MVP.
Conclusion
We hope you learned all about your Website MVP feature requirements and beneficial functions. Preparing your website to create the best possible outcome is a crucial standpoint to the future of your brand.
Curious to learn more about the possibilities of MVP? Enhance your knowledge and discover all the best ways to utilise MVP power by reading this blog!