The startup business is a very competitive arena. Startup entrepreneurs must do their best to build their brand, market their products and services, and create a good reputation. Luckily, the digital age made this more accessible to businesses.
And one way to do this startup needs is by building a website. A good startup website can help drive traffic, invite people to avail of your products, and get ahead of the competition. It is your storefront on the internet where people spend most of their time.
Likewise, startup owners must create a well-designed and user-friendly website for their current and potential customers. And Flexilabs is here to help you with 10 tips on the best startup websites that can drive traffic, top in the search engine!
Why is a website needed by a startup?
Online presence is crucial to businesses, especially startups in this digital era. You need to establish your online presence as it represents your company, targets new customers, and helps you engage with them.
Similarly, a good website can do the following for a startup.
- A website helps startups establish credibility with customers. It is believed that having a website makes a business more credible to 84% of buyers.
- Having a website allows your business to create a great first impression and showcase your branding.
- A website can increase customer engagement by providing customers with their information. It can also give businesses a way to invite customers to purchase products and services.
- Having a website can be helpful for startup\s marketing in many ways. It can help generate traffic to the site, which will lead more people to buy products from the company.
10 Web Development Tips for Startup Websites
Building a website is not as easy as it may seem. There are so many factors to making a website, and it is essential to know what to do to get the best results.
As a business owner, you must have some knowledge about web hosting, domain name, or Google search engine optimization tools. These are just some things that you will need to know for your site to be successful.
Likewise, here are 10 Tips on how to build a business website from scratch.
Tip #1 – Make it easy to navigate
Making your startup website easy to navigate is one of the most essential web development tips for a startup. Since you are only starting your business, all information must be easy to locate what they want to find out on your website.
Information about your products or services needs to be easy to be located. As such, a startup website should be designed to match the needs of its target audience. Moreover, the design should be easy to use and have few distractions.
Tip #2 – Great on any device
Today, people can access the internet on any device. As a startup, you need to maximize the range of people you can reach to secure your revenue. One web development tip for a startup you should remember is to adopt a responsive website.
Your website should be accessible and adjustable to any screen size, whether mobile, tablet, or laptop. Startups need to create a responsive website that automatically changes its layout to fit the size of the screen it is being viewed on to suit the device and adjust to the customers.
Tip #3 – Obtain a good domain name
The domain name of a website is like your shop name. It is the entry point to your website and creates an awareness about your company. It is crucial for a good impression, popularity, and Search Engine Optimization (SEO) purposes.
Here are some domain web development tips for a startup:
- Make it short and easy to spell. The simpler your domain name is, the easier it is to remember and type correctly.
- Use the proper domain extension. Try to keep your extension with .com, .net, .co,. etc
- Create an SEO-friendly URL. When choosing your domain name, make sure to develop an SEO-friendly one that includes keywords, geo-location, and branding.
- Check if the price is right. Good domain names cost a lot. And for a startup, you need one that is appropriate and fits right with your budget.
- Confirm that it represents your brand. Choose a name that conveys your business name and branding.
Tip #4 – Design with brand identity in mind
Branding is essential to startups due to many reasons. It gives startups a unique identity in a competitive industry and helps them gain loyal clientele. In addition, branding keeps startups in their vision and ensure that they follow their objective in the long run.
Likewise, another essential web development tip for a startup is designing it with branding when developing a website. When creating a website, it’s critical to consider your company’s niche, target audience, and colour.
Likewise, use type, colour, and imagery that represents your branding. Also, remember to keep the content tones of voice and emotion in what your company is trying to convey.
Tip #5 – Develop an interactive website
As a startup, building a website is a luxury. You need to make the most out of it. Likewise, one of the utmost website development tips for startups is creating an interactive website for your users and customers.
Interactive websites are good because they offer an interactive experience to the user. It helps the startup develop relationships with its user by providing a more personalised user experience, resulting in more conversions.
In addition, it helps to provide a better understanding of the offered product or service. Interactive websites allow users to have complete and in-depth knowledge of what they are getting themselves into.
Tip #6 – Make sure that all information is clear
As mentioned earlier, websites are the face of business on the internet. It is the first point of contact between a company and its customer. Likewise, it needs to be attractive, engaging, and easy to navigate.
One top web development tip for a startup is ensuring that all information is clear and easy to understand. Clearly state what your startup does, which technology you use, and what problems you strive to solve. Tell what makes you unique from your competitors and what value you can provide to your customers.
Tip #7 – Add unique photos and videos
When making a startup website, you must use real photos and videos of your team, office, and product. Adding authentic imagery and media to the website is important because it helps visitors connect with the business.
In addition, it engages the customer and provides a personal touch. Real photos help to build trust and credibility. It gives a human feel to the website and makes it more approachable.
Try to avoid using photos from stock websites to show that your startup company is trustworthy and genuine.
Tip #8 – Prepare adaptive content
Adaptive content is not just all about your content adjusting to the user’s devices. It’s more than what you think. Adaptive content is a way to make your website more user-friendly. The content is regarded, planned, and written around the customer’s disposition, objectives, and mission.
Content that adapts is not just about cosmetics but also substance and orientation. The content changes in appearance and is based on several factors such as geo-location, time, and current events.
This practice can help provide a personalized experience to customers.
Tip #9 – Optimise for SEO
One of the most prominent web development tips for a startup is SEO. Optimizing your startup website for search engines is essential because, as a startup, you need to rank high on search engines and be visible to potential customers. By optimizing your site, you will generate more leads and traffic, which will result in a higher conversion rate.
Tip #10 – Have Clear Call to Action (CTA)
Lastly, CTA is the most essential part of any website. This so-called call-to-action button prompts users to take a specific action. It is critical because they are the driving force behind conversion rates. If you have a good CTA, you will have a reasonable conversion rate and vice versa.
Likewise, CTA must be placed in prominent places on your website to be seen by everyone who visits your site. If you don’t have a CTA on your website, then there’s no point in having one because people won’t know what to do when they visit your site!
Ready to build your website?
Now that you have these ten web development tips for a startup, you are ready to start planning and developing your website. Just hire an excellent and healthy experience web developer to prevent mistakes and save your time and resources.
And if you are looking for one, Flexisource IT can help you with your website development. Look at our website development services