With the start of the pandemic and digitalization, people are spending more and more time on the internet. It is estimated that Google processes more than 63 thousand search queries every second, translating to 5.6 billion a day.
While most accelerators and incubators have been around for years, not all their programs and recipients have scaled into one of the most famous entrepreneurs worldwide. Despite the exponentially considerable potential of these programs, these programs do not always guarantee success.
The startup industry is a highly competitive arena. Many of these companies are newly rising and obviously need to become successful. After all, not every startup ends up with a fruitful path. As such, startup needs to do their very best when building a company. And one essential element when building a startup is branding.
Recently, societal issues such as climate change, arbitrary treatment of people, and hunger have become more prevalent. And while many companies are creating innovative means to solve these issues, most of these giant companies are not concerned about working for the common good.